They Said the Tariffs Were a Tax on You. Audi Just Picked Macon.
Saturday night in Georgia, Trump announced that Audi is putting a $4.2 billion plant in Macon. Two hundred thousand cars a year. The last major German car company without an American factory, building one here.
I want to be straight with you about what that is and is not, because I am not going to insult you the way the other side does.
It is an announcement, not a groundbreaking. Audi has not put out its own statement yet. Different outlets have different numbers on the jobs and different dates for the shovels. In three months somebody should drive out to Macon and see whether there is a crew on the ground, and if there is not, I will say so here.
But hold the thing next to what we were told would happen.
We were told tariffs were a tax on you. That every dollar would come straight out of your pocket at the register and nothing would come back. That no factory was returning, that those jobs were gone for good, that a grown man should retrain for something and stop being sentimental about it.
That was the argument. It was made confidently, by people with credentials, on every network.
And the mechanism they said would not work is exactly the one that just worked. Make it expensive to build a car in Europe and ship it here, and eventually the arithmetic says build it here instead. That is not a theory anymore. That is a German company picking a city in middle Georgia.
Now the honest part, because I am not going to pretend the last month has been easy on anybody.
Gas is up nine percent in a single month. Brent closed at $116 Friday. I wrote about that last week and I am not walking it back, because the man who is $60 lighter at the pump this month does not care what I think about German auto investment.
That pain is real. It is also coming from a war four thousand miles away, in a shipping lane off Iran, and it is the kind of thing that moves fast in both directions.
A factory is the other kind of thing. It moves slowly, and once it is poured it stays poured. One of those is weather and one of those is climate, and only one of them is still there in ten years.
Here is what I actually want you to take from it.
Every single thing that made Saturday’s announcement possible is a policy, and every policy is a vote. The tariffs were not weather. They were passed, fought over, litigated, and defended by people who took a beating in the press for two years to keep them. A different Congress unwinds that, and it unwinds it fast, because the pressure to do it will be enormous and the people applying it will be the same ones who told you it would never work.
You have heard for two years that your vote is symbolic. Saturday is what it actually buys.
Not a feeling. Not a mood. A building, in a county where people are going to hold a job that did not exist in September.
Eight days.
If your state is open for early voting, go today, and take the whole ballot seriously down to the bottom. Then find three people and ask them straight out whether they have voted yet. Not whether they are going to.
Macon did not get a factory because somebody felt strongly about manufacturing.
What did this one do for you?

Join the Conversation